Safe Kids


Safe Kids mission is to prevent unintentional injuries, the leading cause of death and disability in children. Each year, an estimated 4 million children (1 out of 4), ages 14 and under, will experience injuries serious enough to require medical attention.

Each year more than 1.2 million people die in road accident around the World. The majority of this death (about 50%) is of pedestrians, cyclist and bikers.

The traffic accident situation in Kolkata police station boundary as well as India is significant and the loss of lives and property damages are expected to continue.

From a study in Kolkata city  in West Bengal, India. With data collected from Lal Bazar, Police Head Quarters in the city for three years (i.e. 2007-’09).

total 7217 accidents occurred during this period.

  • Almost 25 per cent victims were between ages 18 to 30 years.
  • Pedestrians are the worst victims of road accidents and accounted for 17.9 per cent deceased and 82.1 per cent injured.
  • Bus and truck accidents comprise 21 per cent city road accidents.
  • Accidental injury is the leading cause of death and disability among children ages 14 and under.

Linking into international initiatives help raise awareness among the general public and policy makers through education, direct intervention programs and public policy initiatives.